Dear Google, we only do white-hat SEO. OK?

Posted by Henrik Madsen on October 2, 2008

We’ve been achieving some really good SEO results lately: a mining supplies client top of page one at Google, Yahoo and Live. Similarly impressive results for a private equity firm. Even the work on our own site is beginning to pay off with page one rankings for several of our targeted keyphrases. However, search for ‘black-hat SEO’ and guess who tops the league?!

So just as you shouldn’t believe everything you read in the papers, you shouldn’t believe everything you get in search results.

We only do white-hat SEO OK? White as the driven-snow (even if it hasn’t snowed in Perth for a while). White as a sheet then. Whiter than the whitest white ghost. So bright white, we’re practically glowing.

That’s not to say we SEOs are angels or anything. Our job in designing websites and optimizing them for search does involve a degree of artistic and scientific manipulation. Tweaking content and code, for example, to make pages more relevant and search engine friendly. And as a result, achieve higher search rankings, more traffic, more sales.

But unlike some web design / SEO firms we draw the line at unethical black-hat tactics. Practices such as keyword-stuffing and hidden text, which Google, Yahoo etc clearly state are beyond their quality guidelines.

Of course it was my recent posts about these agencies that gained us top billing for ‘black-hat SEO’ - a significant spike in traffic and an on-going stream of visitors from Google (using that and similar search terms).

If nothing else, it proves the principle of ethical SEO works. Even if in this case it’s a bit like discovering it’s your footprints that have left dog poo throughout the house.

So dear Google, dear ‘black-hat SEO’ searcher, dear reader … we only do white-hat SEO. OK?

 

Filed Under Search Engine Optimization, Website Design

 

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  1. Top 10 web design firms use black-hat SEO : iOnline - Musings of a Perth Web Designer October 8, 2008 3:34 pm

    [...] to learn more about white-hat SEO? Google’s own best-practices guide is a good place to start. addthis_url = [...]

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