Is your website in the cesspool of the internet?

Posted by Henrik Madsen on October 10, 2008

Having somewhat accidentally gained top ranking in Google for ‘black-hat SEO’, we’re now tickled to top the results for ‘white-hat SEO’ as well! This redresses the balance but it doesn’t make us ‘grey-hat!’

By staying within search engine guidelines, ethical SEO is designed to deliver long-term, lasting results. But it’s not a quick-fix. Sure there are things your SEO expert can do to quickly bring more traffic to your site but the process of lifting your search rankings - which will improve not only the quantity but also the quality of your traffic – is a carefully-considered effort that can take months to bear fruit.

And it shouldn’t stop there. Regularly adding new engaging content to your site and building valuable in-bound links, are just two examples of SEO activities that should be on-going in order to improve and consolidate your website’s relevancy and search rankings.

Tick that off the list and leave it

Unfortunately, many businesses seem to take the view that once their website is up and running that’s it. “We’ve got a website. We get reasonable search results. Tick that off the list and leave it.”

Well it’s not just them that’ll leave it. Eventually the search engines will notice your website has become stagnant and irrelevant compared to your competitors who are regularly updating their sites, engaging with their visitors and gaining more authority.

Without on-going SEO your traffic will dwindle. Your website will slowly, inexorably, slip down the rankings into what Google this week, rather eyebrow-liftingly, referred to as the “cesspool” of the internet.

Paraphrasing what CEO Eric Schmidt went on to say:

“Google’s algorithms are trying to find the most relevant search results … not the sites that best game the system (a reference to black-hat / grey-hat SEO?).

“The fundamental way to increase your rank is to increase your relevancy,” he added.

 

Filed Under Hints & Tips, Search Engine Optimization, Website Design

 

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2 Comments so far
  1. muscle building supplements August 21, 2009 7:00 pm

    Websites require a lot of work even after they are built. If you stop putting in the work you will lose what you have done.

  2. Joel September 11, 2009 7:39 am

    If you want to keep your ste active you muxt keep it fresh and up to date. The more you care for your site, the more traffic you will get. Great Article.

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