Download Google’s own SEO Starter Guide
Posted by Henrik Madsen on July 16, 2009
With the vast majority of consumers and businesses using search engines as the starting point of their buying process, it’s more important than ever for your website to rank well in organic search results.
If your site isn’t performing, it probably wasn’t optimized for search by your web designer in the first place.
That’s certainly what we’re finding from a recent spate of enquiries about our Search Engine Optimization services (customers who found us on Google using search terms including SEO expert Perth).
We’re seeing some very attractive sites but on taking a closer look, many of them must have been built by web designers who lack basic SEO knowledge (despite their own websites claiming SEO as an expertise, speciality or service).
The last five websites we have been asked to review - for the purposes of providing a quotation for SEO services - all suffer common problems which dramatically limit their ability to rank well in Google, Bing, Yahoo!7 etc. These include:
- poor or duplicate page titles
- inappropriate, duplicate or missing page descriptions
- lack of search-engine-friendly URLs
- lack of h1, h2 etc page headings
- little or no targeting of researched keyphrases and keywords
- images used to display text
- poor navigational structure
- meaningless anchor text
- little or no site promotion…etc, etc, etc
It’s always easier (and much more cost effective in the long run) to optimize a website for search during development. This is the approach we take in all new builds (and re-builds) and while the upfront cost may be slightly more, the need for future, major expenditure on SEO is significantly diminished.
SEO is an on-going process so we always recommend clients set aside time/funds specifically for site promotion and on-site SEO tuning.
If, in the current economic climate, you don’t have budget for a new website (or a major overhaul of your existing site), then there are some basic things you can do to improve your performance in search results.
To get you going, why not download Google’s own SEO Starter Guide (pdf 600KB).
Filed Under Search Engine Optimization, Website Design
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Good work - nice to see someone knows what they’re doing and is getting it so right.