Web marketing. Drive more traffic to your website.
Generator's web and search engine marketing expertise comes in three flavours, all of which are designed to drive more traffic to your website, ultimately building your business and your brand.
SEO Expert Perth - Search Engine Optimization
Search engines - and in particular Google - have become the start pages of the internet. So if your website doesn't rank high up in organic search results (shown in green in the graphic) then your potential customers could be lost forever. It's a fact that very few internet users go beyond the first page of search results, so the aim of SEO is to get you there.
Ethical SEO involves working on the content, code and structure of your website while at the same time ensuring it is accessible and that it confirms to modern web design standards. Equally important is link-building, since search engines count inbound links as votes in favour. But not just any links. It's quality not quantity that counts.
All new websites designed in Perth by Generator are on-site search engine optimized as part of the development process. And we always encourage clients to allocate a proportion of their budget to subsequent SEO refinement and all-important link-building.
If you already have a website and it's under-performing in search results, we can prepare a full SEO audit, make recommendations and implement whatever's necessary to drive you up the rankings. In the meantime, ask us for a no-obligation free SEO report on your site.
SEO is the main driving force that generates traffic to your website. It's not a quick-fix. Professional SEO is a carefully-considered process that can take several months to bear fruit.
SEO Perth - success stories
Below are a few of Generator's recent SEO success stories. Campaigns are on-going and further improvements and consolidation are expected. Last updated 01.07.09.
Sector: Mining supplies
Google: Rank 2
Yahoo: Rank 1
Bing: Rank 3
Sector: Flash design
Google: Rank 1
Yahoo: Rank 2
Bing: Rank 1
Sector: Private equity
Google: Rank 1
Yahoo: Rank 1
Bing: Rank 10+
Sector: Marketing
Google: Rank 4
Yahoo: Rank 1
Bing: Rank 3
Sector: Instrument repairs
Google: Rank 1
Yahoo: Rank 1
Bing: Rank 1
Sector: SEO
Google: Rank 1
Yahoo: Rank 10+
Bing: Rank 3
SEM - Search Engine Marketing Perth- Pay-per-click
Search Engine Marketing (the sponsored links above and beside organic search results) can instantly deliver exceptionally high quality traffic to your website.
Call-to-action ads, the right selection of targeted keywords and a carefully considered bidding and budgeting strategy can ensure your brand impacts tens of thousands of potential customers each week. And the best part is, in terms of media cost, you only pay when someone clicks!
Online Advertising
Although it's not as effective as SEO and search engine marketing in terms of driving traffic to your website, many businesses amplify their real-world marketing with online banner advertising.
They also invest in paid-for inclusion in online directories - and other portals - that are frequented by high numbers of their potential customers.
Generator can research and coordinate your online media planning and buying, as well as the creative development of your animated, static or text-based ads.
Why is SEO so important?
Well, without it your website won't deliver its full potential. Without SEO your site won't receive as much traffic as it should and this will ultimately compromise your return on investment.
If your website can't be easily found at Google, Yahoo! or Live Search then you'll be missing out on upto 90% of internet traffic. Surfers generally search for generic terms not company names, so your site must rank high for what you do or sell, not who you are.
Our SEO expertise not only involves making sure your website is search engine friendly and properly optimized for your target search terms. We also ensure that other quality sites link to you because this is by far the most important SEO metric that determines where you rank in search results.
We only do white-hat SEO
By staying within search engine guidelines we make sure your SEO budget delivers long-term lasting results. Solid search engine rankings, increased traffic to your site and the best possible return on investment.
