SEO Expert Perth
Generator's search engine optimisation (SEO) and web marketing expertise comes in three flavours, all of which are designed to boost traffic to your website, ultimately building your business and your brand.
Search Engine Optimisation
Search engines - and in particular Google - have become the start pages of the internet. So if your website doesn't achieve high Google rankings in organic search results (shown in green in the graphic) then your potential customers could be lost forever. It's a fact that very few internet users go beyond the first page of search results, so the aim of SEO is to get you there.
Ethical and expert SEO involves optimising the content, code and structure of your website while at the same time ensuring it is accessible and that it conforms to modern web design standards. Equally important is link-building, since search engines count inbound links as votes in favour. But not just any links. It's quality not quantity that counts.
All new websites designed by Generator in Perth are on-site search engine optimised as part of the development process. And we always encourage clients to allocate a proportion of their budget to subsequent SEO refinement and all-important website promotion.
If you already have a website and it's under-performing in search results, we can prepare a full Search Engine Optimisation Audit, make detailed recommendations and implement whatever's necessary to optimise your Google rankings.
Search Engine Optimisation is central to driving traffic to your website. It's not a quick-fix. Professional, expert SEO is a carefully-considered process that takes time to bear fruit.
Page 1 Google rankings success
Below are a few of Generator's SEO success stories. Search Engine Optimisation for these Perth-based websites is on-going and further rankings improvements and consolidation are expected. The search rankings all relate to Page 1 of Google, Yahoo! and Bing. Last updated: January 10, 2012.
Sector: Mining supplies
Google: Rank 1
Yahoo: Rank 1
Bing: Rank 1
Sector: Flash design
Google: Rank 1
Yahoo: Rank 1
Bing: Rank 1
Sector: Private equity
Google: Rank 2
Yahoo: Rank 1
Bing: Rank 1
Sector: Marketing
Google: Rank 1
Yahoo: Rank 1
Bing: Rank 1
Sector: Instrument repairs
Google: Rank 1
Yahoo: Rank 1
Bing: Rank 1
Sector: Pharmacy
Google: Rank 1
Yahoo: Rank 1
Bing: Rank 1
Sector: Dog refuge
Google: Rank 1
Yahoo: Rank 1
Bing: Rank 1
Sector: hotel/restaurant
Google: Rank 1
Yahoo: Rank 2
Bing: Rank 2
Sector: Fashion/retail
Google: Rank 1
Yahoo: Rank 2
Bing: Rank 2
Search Engine Marketing Perth
Search Engine Marketing (such as Google Adwords Pay-Per-Click Advertising - the sponsored links above and beside organic search results) can quickly deliver exceptionally high quality traffic to your website.
Call-to-action ads, effective conversion mechanics, the right selection of targeted keywords and a carefully considered bidding and budgeting strategy can ensure your brand impacts tens of thousands of potential customers each week. And the best part is, in terms of media cost, you only pay when someone clicks!
Online Advertising
Although it's not as effective as SEO and search engine marketing in terms of driving traffic to your website, many businesses amplify their real-world marketing with online banner advertising.
They also invest in paid-for inclusion in online directories - and other portals - that are frequented by high numbers of their potential customers.
Generator can research and coordinate your digital media planning and buying, as well as the creative development of your animated, static or text-based ads.
Why is SEO so important?
Well, without it your website won't deliver its full potential. Without SEO your site won't receive as much traffic as it should and this will ultimately compromise your return on investment.
If your website can't be easily found at Google, Yahoo! or Bing then you'll be missing out on upto 90% of internet traffic. Surfers generally search for generic terms not company names, so your site must rank high for what you do or sell, not who you are.
Our SEO expertise involves making sure your website is search engine friendly and comprehensively optimised for your target search terms and keyphrases.
Read our blog for more on search engine optimisation.
We only do white-hat SEO
By staying within search engine guidelines we make sure your SEO budget delivers long-term lasting results. Solid search engine rankings, increased traffic to your site and the best possible return on investment.
