With our background in global-brand marketing, Generator can be a valuable extension to your in-house marketing team.
We can advise on proven brand-building strategies – modern, integrated marketing that will help you realise the full potential of your existing business or start-up.
At Generator you'll get big agency expertise. But you'll get it at small agency expense.
Bigger and better results. Smaller and more realistic bills.
You'll also get creativity, objectivity, knowledge and enthusiasm. You'll get proactivity, collaboration and loyalty.
And you'll get priority, efficiency and turnaround times much faster than you're used to.
Because it's the only way we know – best practices that were refined for our demanding global-brand clients and during stints at some of Europe's leading advertising, marketing and communications groups.
And secondly, because Generator is at the hub of a diverse international network of like-minded marketers, creatives, art directors, copywriters, consultants, designers, developers and suppliers.
This allows us to cherry-pick the perfect team for every project.
A great advertising creative is all very well but any kind of advertisement or sales promotion must sell, sell, sell.
Writing cut-through headlines and call-to-action copy is par for the course. Devising potent sales promotions – that are attractive, not onerous to your target market – is second nature.
Never just sell your products or services. Always fulfil your customers' needs.
Generator marketing has created TV and radio ads, newspaper and magazine executions, direct mail, ambient and guerilla campaigns for a wide variety of businesses and global brands.
Our emphasis is on listening to and collaborating with our clients to deliver simple creativity that cuts through the clutter and meets bottom-line objectives.
If you work with pretty much any traditional advertising or marketing agency in Perth they might say that too.
But in the back of their minds there's sometimes a diluting ambition ... winning that next advertising award!
Generator offers wide-ranging marketing experience gained here in Perth since 2001 and previously in London. There, having risen to Board Director within a Euro-group agency, Generator's principal Henrik Madsen established two Notting Hill marketing agencies: The Benchmark Agency Limited and b:real Limited. Past and present clients include: